XALT turns passive viewers into active participants. The team led the end-to-end design of the mobile experience — building a companion app that runs alongside live broadcasts and pulls fans into the action through real-time trivia, live leaderboards, and branded watchalong modes across portrait and landscape.
XALT was built on a simple insight: watching a live event at home doesn't have to feel like watching alone. The energy, the tension, the shared moment of a correct call — those things can travel through a screen if you design the right vessel for them.
The team's goal was to design that vessel — a mobile app that could sit alongside any live broadcast, from Premier League football to IndyCar racing to MotoAmerica, and make every viewer feel like they were part of something happening right now. Not a companion. A participant.



Watchalong mode puts a live host feed directly on your phone — the same production energy as the broadcast, compressed into a screen you're already holding.
The host feed had to feel real. Not a stream embed, not a video call. Working closely with engineers and the broadcast team, we used cinematic framing, deep blacks, and tight typography to make it feel like you were inside the show.
Live chat runs alongside it — not hidden behind a tab, but present. The kind of thing that turns a solo viewing session into a crowd.




Trivia isn't a mini-game bolted onto a broadcast. Done right, it is the broadcast — questions timed to the action by the content team, answers that only make sense if you've been paying attention.

Nothing keeps a fan in the app between rounds like seeing their name near the top of a live leaderboard. It updates in real-time — not at the end of the show, but during it.
The rank number is intentionally large. User testing with the team revealed that fans fixated on rank before score — they wanted to know if they were beating the person above them. We designed to that instinct.