Spotify Videos
3 min read - 2018
Project
Create a set of looping videos for the Pop Rising Spotify playlist emphasizing the artist and their music.
My Role
Visual Designer, Motion Designer, and Illustrator
Timeframe
2 Weeks
Software
Spotify recently started hosting looping videos for the chart topping hits on its music streaming platform. These videos are 10 to 30 seconds long that loop continuously. This gives Spotify more content specific to their platform and allow the artists more freedom to expand their brand.
For my videos, I crafted images that could be seamlessly looped and engage the end user without taking away from Spotify’s music streaming directive. I photographed and then brought the images to life using Photoshop, After Effects, and XD.
For the looping I matched up the end frames with the beginning frames in After Effects and reversed them in some instances creating theses seamless cinema-graphs.
By creating imagery that matches the genre and mood of the song, the overall experience is heightened and enhances the Spotify experience.
