Gamifying Rewards
Saving feels like a
second job.
Receipts
"Where did I put that thing?"
Add to List
"More homework before I shop."
Redeem
"Tap, tap, tap. Did it work?"
Receipt Submission
"Hold steady. Try again. Try again."
Fetch is a treadmill of games
with no community.
Meet Botta Bot & the Family Wallet.
Named by you. Fed by your shopping. Every member of the family gets their own Bot — and every coupon, booster pack, and bit of cashback they earn drops into one shared Family Wallet.
A Bot for everyone — each person names and personalizes their own Bot, growing it as they shop
One Family Wallet — every Bot pools coupons, booster packs, and ib coins into a single shared balance
Saving becomes a team sport — kids, parents, and partners all feed the same wallet, so the whole household earns together
Emotional attachment — nobody wants to let their Bot — or the family's wallet — fall behind
THE STRATEGIC BREAKTHROUGH
Kids play. and parents
Parents shop.
Everyone wins.
Six proven loops. All wired into one.
HQ Trivia
Daily Appointment
The Noon Game Drop
2.6M people opened HQ Trivia at 9 PM for $5. A daily match game wired the same way — millions checking in at the same moment, daily, because missing it feels like leaving money on the table.
Farmville
A World You Want to Visit
Your Ibotta Island
Farmville made chores delightful by making the world yours. The Island is the same pull — your Bot, your stores, your morning ritual. Kids drag parents there. Parents build it.
MrBeast
The Doorbell Moment
The Big Reveal
Like MrBeast, the Botta Bot becomes a cultural symbol for giving back — its face means you just won something real. Every milestone cashback is a filmed reveal, not a transaction: the Bot rings your door, confetti drops, UGC happens. The mascot of the payout — every single time.
Pokémon GO
Real-World Quest Engine
In-Store Navigation
Pokémon GO got 80M people walking to exact real-world spots daily. An in-store quest map does the same — endcaps and aisles become destinations, guiding shoppers down specific routes for real cashback.
Lime Scooter
Passive Data Intelligence
Cart Return Hero
Lime turned a simple QR-scan unlock into a live map of how a city moves. The same scan-to-earn QR pattern in-store mines real migration data — the routes, aisles, and stores shoppers actually travel, signals no loyalty card has ever captured.
Duolingo
Habit Gamification Engine
Streaks and Leveling
Duolingo's owl made guilt a feature. Botta Bot makes progress a personality — XP streaks, 6-tier level badges, and Ibottavator-exclusive coupons that make skipping feel like a real loss.
HQ Trivia
The Gamified Daily Ritual
Three touchpoints. One family habit.
Morning · 7–9 AM
Phase 1
Opening Packs
Parents crack their daily booster pack before work. Rarity drop revealed. Streak counter clicks up. Thirty seconds of dopamine before the commute — coupons auto-saved to wallet. No extra steps. Just open the app.
Noon · 12 PM
Phase 2
Noon Game Time
The 12 PM Daily Loot Drop opens for 60 minutes only. Jump into a quick 10-minute chance game — spin, pick, or pop for the day's loot. Pure luck, no skill. Miss the window, lose the drop.
Evening · 8–10 PM
Phase 3
Evening Game Time
The whole world drops into the same live chance game at once — Bot Lottery, Where's the Ball, or a Synchro Super Event. Pure luck, 10 minutes. Winners bank real prizes; kid winners earn cosmetic points. Prime-time slots, brands sponsor the night.
Farmville
The real world creates the Ibotta world.
Every store they shop becomes a tile on their island
Walking in the door earns points — no tasks, no extra steps
Every purchase builds their world — Bot Town grows as life does
Their routine is the game — no separate playtime, no grind
Pokémon GO
The store is the game.
Using Precise Location, this system layers onto Ibotta's existing retailer and brand relationships to collect aisle-level behavioral data — tracking exactly where customers go, what they linger on, and what drives them to convert. Brands gain a tool for directly influencing purchase decisions at the exact moment they happen.
Pokémon GO
Quests make shoppers
better humans.
US retailers lose ~$800M every year to stolen and unreturned shopping carts. A Cart Return Quest turns the most ignored retail problem into a rewarded behavior — and a brand moment.
$800M
lost annually by US retailers to stolen & permanently abandoned shopping carts
2M+
carts stolen or lost every year in the US — avg. replacement cost $75–$200 each
Lakewood, CO — Walmart, 2026
Tamagotchi
You Feed Botta Bot.
Botta Bot Feeds You.
Every shop, scan, and errand levels up your Bot. In return, your Bot grows smarter — surfacing better deals, unlocking rewards, and making your everyday routine work harder for you.
Every shop earns your Bot XP
Receipts, scans, and in-store visits level up your Bot automatically — no extra steps.
Higher levels unlock exclusive rewards
The further you level, the deeper the deals — offers no basic account will ever see.
Your Bot's level progression
Explorer
Navigator
Trendsetter
Visionary
Master
Ibottavator
Ibottavator-tier shoppers would unlock brand-exclusive coupons, early-access drops, and member-only game events.
The Feed Loop
Fortnite
Build a Bot that's uniquely you.
The Tamagotchi effect — when your bot looks like you, shops like you, and lives in your neighborhood, you check in daily. Not because you have to. Because it's yours.
Every game played
is a signal sent.
Receipts tell you what sold. The game reveals everything before the purchase — where shoppers walk, what they dwell on, and what pulls them down the aisle. These are net-new signals the IPN can't capture today — and this is the mechanic that unlocks them.
ibotta®
performance network
Aisle-Level Foot Traffic
In-Store Dwell Time
Real-Time Location
Pre-Checkout Intent
Browse-to-Buy Path
Category Dwell Heatmap
Quest Completion Behavior
Daily Play Frequency
Give enough, and players share willingly.
Lead with value
First-party data is the real prize — but only when the value exchange tips in the player's favor. Daily games, prizes, and cashback land before any ask. Players are already winning by the time the opt-in appears.
Make the trade obvious
Leading with fun and rewards means sharing location, preferences, and behavior feels like a fair trade — not a cost. The benefit is visible, immediate, and theirs to keep.
Tip the scale
When perceived reward outweighs perceived data cost, opt-in rates climb — and keep climbing as engagement deepens.
Brands & retailers build
the weekly quests.
Drop QR triggers, geofences, and Botta Spots on a live store map — turning any aisle into a destination.
Quest Points / Trigger Types — drag to reorder
1
QR code
2
BLE beacon
3
Wi-Fi / BLE positioning
4
GPS geofence
5
Manual check-in + QR
Quest Wizard
Describe your campaign goal and the Wizard instantly generates user- and store-specific weekly quests — tailored to each shopper's purchase history, location patterns, and brand affinity. No manual setup. No guesswork.
ibotta®
performance network
Marketing that reinforces the product.
365 / yr
Daily Ritual Architecture
A morning match game, noon drop event, and evening reward ritual create three daily touchpoints — building habitual engagement that makes Ibotta the first screen users reach for, morning through night.
~78 / yr
Point-of-Purchase Activation
At-shelf scan mechanics close the loop between offer discovery and redemption, transforming routine checkout into a tactile reward moment that reinforces repeat visits.
~52 / yr
Post-Purchase Delight Loop
Doorbell triggers and packaging inserts extend the product experience beyond the transaction — turning the unboxing moment into a brand-recall touchpoint that feeds back into the reward loop.
2 / yr
Cultural Reach & Top-of-Funnel
Arena integrations and broadcast activations generate ambient mass exposure — seeding first-time installs and driving lapsed users back into the daily engagement loop at scale.
One game. The whole world plays.
Go Live
The drop goes live
A virtual chance game fires nationally — millions tap in at the same moment, all playing one live board.
The Rounds
Players drop out
Spin, pick, or pop — pure luck, no skill. Each round the field narrows as players guess wrong and get knocked out.
Winner
One player takes it all
Last one standing claims the grand prize — and every player who fell still banks coupons & cashback.
Pokémon GO
Coupons are loot.
Every reward is a coupon.
Millions of coupons flip into play every day — and the game sorts them into tiers. Everyone wins something, while the rarest drops feel truly legendary.
Mythic Grand Jackpot
The once-a-season mega prize — a single global winner, broadcast live. The rarest drop in the game.
$10,000+
Legendary Jackpot Spree
The grand-prize shopping spree — one champion per live event. Confetti, headlines, bragging rights.
$1,000+
Epic Booster Drops
Limited-time multipliers and stacked multi-brand packs that supercharge a shopping run.
5–10×
Rare Bonus Bundles
Curated brand bundles unlocked by quests and streaks — higher value, capped supply.
$5–25
Uncommon Brand Coupons
Partner-funded offers from the brands players already love — the everyday deal layer.
$1–5
Common Everyday Cashback
Small, constant wins on every receipt — the wide base that keeps everyone playing.
$0.25–2
The Botta Bot Platform
Your brand. Our Bot.
Botta Bot wouldn't just be Ibotta's mascot — it would be an open canvas for brand integration. Sponsors design custom skins, seasonal outfits, and co-branded cosmetics worn in-game. Your logo in the pocket of Ibotta's 40M+ users. No ad buy. No skip button.
Three phases. One platform. Built to last.
Phase 01 · Q3 2026
Foundation
Makes discovery delightful
- Botta Bot — one character per person, levels with every shop
- Island World replaces the home browse screen
- Daily Ritual loop — Morning Pack, Noon Drop, Night Game
- Family Wallet — one shared balance + Kid Mode parent-kid bridge
- Quest System — first 10 quest types + badge rewards
- Closed beta · 10K users · 2 cities
Phase 02 · Q4 2026
Brands & Data
Makes every receipt a reward
- Sponsored Brand Quests — weekly cadence + self-serve Quest Builder
- Bot Builder — brand skins + personalization layer
- In-Store Intelligence — Precise Location, aisle-level signals
- Performance Network — first-party data pipeline → brand dashboard
- Piñata drops + receipt-as-trophy archive
Phase 03 · Q1 2027
Spectacle & Scale
Makes redemption a celebration
- Reveal-to-Redeem — milestone cashback as a filmed reveal (UGC)
- Coupon Rarity tiers — Common → Mythic drops
- IRL Activation — Tier-1 + Tier-2 arena game events
- Ibotta Live — first Synchro Super Event pilot (one market)
- 30/60/90-day retention lift vs control
AI accelerates every phase — generating game levels, bot personalities, and offer logic in days instead of quarters. Proposed timeline assumes AI-assisted development throughout.
